Branding Coaching

Branding Coaching

Turning Vision into Reality: Mr. Lindsey’s Brand Journey

Mr. Lindsey always had big dreams for his brand, but at first, he lacked a solid plan to make them a reality. He frequently envisioned himself modeling for top fitness brands, but it wasn’t until one day, while walking into a fitness store, that the idea struck him. He noticed young models featured prominently on the walls and packaging of well-known companies, and it hit him: I can do that to help build my brand. That moment sparked a new determination.

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Mr. Lindsey got to work, diving into research and submitting applications to every local modeling agency in Houston. But despite his efforts, he heard nothing back. Discouraged but not defeated, he pushed on. Months later, while working out at the gym, a sales executive from TKO Sports approached him and asked if he had ever modeled before. This was the break he had been waiting for—a chance to prove himself.
He took the opportunity, went in for a test photoshoot, and walked away with a deal. Mr. Lindsey became one of the main faces of TKO Sports, with his image showcased around the world, attracting the attention of fans and major fitness brands alike. His personal brand grew exponentially.

Mr. Lindsey’s manager, seeing the success, began reaching out to local fitness companies and magazines. Despite many rejections, they remained relentless in their pursuit. Over time, their efforts paid off. Large and small corporations began reaching out, eager to collaborate with Mr. Lindsey after seeing his work with TKO Sports.
Now, Mr. Lindsey is passionate about helping others grow their own brands. If you’re looking to cross-promote with companies you admire, he can guide you in the right direction. With the relationships he’s built in the industry, Mr. Lindsey has the knowledge and connections to help you succeed. Cross-marketing is a powerful strategy to gain visibility and build a following—and you don’t need a massive audience to start. Even a small, engaged group can work wonders with the right approach.
 

CEO

Scotty Lindsey

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